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Novak Djokovic: The Greatest of All Time
Find out why the iconic Lacoste crocodile turns into a goat on the collector’s pieces celebrating Novak Djokovic.
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Lacoste’s Signature Codes Arrive at the London Major
Discover how Lacoste’s signature codes are expressed on the grass courts of the London Major, combining advanced technical expertise with heritage-inspired elegance.
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A Summer at the Beach
The shoreline becomes a playground. Discover a free-spirited, sun-drenched, and sensual collection, from the first dip to the warmth of evening.
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The exceptional Club Lacoste Roland-Garros Paris
Set beneath the dome of an iconic Parisian rooftop, Club Lacoste Roland-Garros embodied the brand’s unique vision: a meeting place where sport, elegance and the French art de vivre come together.
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The New Lacoste Store in Nice
Inspired by the world of René Lacoste, the Nice Cap 3000 store is designed as a home. One that unfolds naturally as you move through it.
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The new flagship store in Hong Kong’s iconic Pedder Building
Opened in May 2026, the flagship store at the iconic Pedder Building reflects Lacoste's long-term commitment to Hong Kong and its cultural dynamism.
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Life is a Beautiful Sport
Lacoste reaffirms what defines its identity: a style born from tennis, carried by a free, effortless French elegance in motion.