Who are they?
Trendier than ever, the capital of the Land of the Morning Calm is witnessing the emergence of an unprecedented community: the Amateur & Pro Tennis Players. With rackets in hand, these young Koreans are storming courts, stadiums and fields to indulge their all-consuming passion: tennis. New to some, it blends perfectly with their avant-garde, cutting-edge tastes. And so tennis becomes an ultra-fashionable lifestyle. The latest sportswear innovations blend with compliance with the dress code. Futuristic lines complement a classic wardrobe.
A technological powerhouse, South Korea is the most connected country in the world. It's hardly surprising that these young people have become "Tennis Trenders". Nor is it surprising that Amateur & Pro Tennis Players swear by the ultimate fashion sports brand: Lacoste.