Roland-Garros was built to welcome René Lacoste and his fellow players. Which is why the story of the sport and that of the crocodile are so closely linked. It's a story about style.
René Lacoste, a gentleman on clay
In the 1920s, tennis prodigy René Lacoste had no idea that a few years later he would be at the head of what would become a legendary brand. The champion was a genius. He and his team-mates were nicknamed the "Musketeers" and carried French tennis to new heights. Following their victory in New York, the Roland-Garros stadium was built between 1927 and 1928 to play host to their Davis Cup final... as well as to their spectators who turned out in droves. René Lacoste shone with his talent and made a lasting impression with his unique look. "Playing and winning are not enough," he said. "You must also master your style." And style he has. The tennis player who would go down in history for cutting the sleeves off his shirt to free up his movements had not yet invented polo, but already embodied boldness and elegance in all his matches. Chic, with a twist.
"Playing and winning are not enough, you must also master your style." René Lacoste
Official partnership, legendary look
In 1971, Lacoste became an official partner of the French Open, just when the crocodile tennis dress was becoming synonymous with chic. To the extent that it blurred the lines between the court and the city.
Creating tennis wear that combines inventiveness and French chic. Designing an innovative dress code focused on performance, the perfect fit, design and the best fabric. Such is Lacoste's will. To surprise on and off the court, forever following in René footsteps.
Today, the crocodiles at the French Open can be found both in the stands and on the clay courts. On the spectator side, the community of Roland-Garros fans has been loyal to the crocodile polo shirt throughout the generations. On the court, there is not a single Lacoste champion who does not claim to draw on René's incredible fighting spirit and legendary style. Wearing Lacoste X Roland-Garros, they test their outfits pushing their technicality to the limit, outfits that stay with them throughout the matches. From Novak Djokovic to Daniil Medvedev, the crocodile accompanies every exploit with an obsession for clothing that optimises freedom of movement and blends sport and fashion. With its avant-garde design, trendy details and bold lines, the French Open is, as it was in 1928, a superb showcase for tennis style.