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July 27, 2023 – Heritage
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This summer's series

The incredible story behind the crocodile begins

Experience the year 1923 with exclusive imagery generated by the wonders of artificial intelligence and a never-before seen text…

Tennis player from the 20s. AI-generated image using MidJourney.

AI-generated image using MidJourney.

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The fun little story behind a great logo

What’s the real story behind the iconic Lacoste crocodile logo? It’s quite funny, involving a tenacious tennis champ, a suitcase in a Boston shop window and a few American journalists writing in jest…

Read on to find out how it really came about

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