TAYLOR ZAKHAR PEREZ FOR LACOSTE UNDERWEAR.
THE INTERVIEW.
This year, American actor Taylor Zakhar Perez, a defining figure of his generation, takes on the role of Lacoste underwear ambassador. The result? An intimate campaign captured in the heart of Paris.
Taylor Zakhar Perez was among the prominent guests on the front row of the Lacoste Spring-Summer 2025 fashion show. At 33, the rising film star showcases his versatility by stepping into the role of underwear ambassador. Open-minded and forward-thinking, he embodies values dear to the brand, such as generosity, respect for others, and boldness.
Born in Chicago, Taylor Zakhar Perez grew up in Indiana. After competing as a high-level swimmer, he went on to study Spanish and cultural studies, with a focus on television and film. He gradually made a name for himself on both the small and big screens, taking on roles that cemented his charisma and recognition.
One standout role was Alex Claremont-Diaz in Red, White & Royal Blue, a film nominated for Emmys and honored with a GLAAD Award*, which celebrate LGBTQIA+ representation. As an ambassador for the 30th SAG Awards, he used his platform to advocate for open-mindedness.
*American awards ceremony honoring media and individuals who positively represent the LGBTQIA+ community.
What does Lacoste mean to you?
"I’ve always loved the brand since I was a kid. To me it represents sportsmanship, discipline, and athletic tradition. Means a lot to me to represent it as a global ambassador.
I value the brand for its heritage, its iconic logo, and the values it stands for."
How did you react when Lacoste asked you to be an ambassador?
"They’re iconic – it was equally terrifying as it was exciting.
My response was something along the lines of, 'Very funny, guys,' followed by an awkward pause when I realized they were serious. In that moment, all I could think was, Who, me? But truly, I was honored to be asked."
What do you think being a crocodile means ?
"To me, it means being determined, resilient, and empowered. But make it French."
Can you tell us about Lacoste Underwear?
"Well…It’s very comfy, these are the kind of underwear you forget you're wearing—in the best way. Whether you’re lounging, running errands, or just going about your day, they move with you and feel super comfortable. Plus, they just fit right."
Paris, 18th arrondissement. It was here, in a setting of herringbone parquet floors and an antique fireplace, that Lacoste’s new underwear campaign was brought to life. Behind the lens? Belgian photographer Quentin de Briey, celebrated in the fashion world for his raw, sincere imagery. For Lacoste, he played with light and shadow to create textured, intimate visuals.
Crafted to feel like stolen moments, the campaign also includes video content produced by Air Afrique, a collective and cultural platform dedicated to the arts. Styled by Jason Bolden, Taylor Zakhar Perez appears as charismatic as he is genuine—an exciting start to a long-term collaboration that will extend across Lacoste’s fashion and sports events.
How did the campaign shoot go?
"After landing in Paris, I went straight into the buzz of their Spring-Summer 2025 show—it was incredible meeting the teams and the creative director for the first time.
A few days later, we shot the campaign in the most beautiful Parisian home. Quentin de Briey and Air Afrique absolutely nailed it, and the vibe on set was so epic—collaborative, fun, and full of energy. It felt amazing to be part of the whole creative process, and I’m really proud of what we made together."
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