Links in common
Two distinct trajectories – A shared history – A unique collaboration
A Crocodile in Boston
In another Space-Time, Lacoste and Concepts would have already met... in Boston. In 1923, the city's daily newspaper nicknamed René Lacoste the "Alligator" for his tenaicty on the tennis court. The history of the brand with the Crocodile started here.
Same city, in 1996, the first Concepts store opened its doors. Indispensable player in the streetwear scene, Concepts quickly established themself as one of the US's most specialised sneaker shops. Recognised for their avant-garde vision, the store became a fashion reference of uncontested credibility.
A revisited icon
1996 is also the year the "Velocity" was released, Lacoste's first running shoe. For this collaboration, Concepts proposed a unique interpretation of these archive trainers. Renamed Storm 96, its original 90s silhouette is teamed with innovative finishings for a modern execution.
In mesh and leather, they show off an iridescent crocodile. In homage to the collaboration and to the Concept boutiques in Boston, Shanghai and Dubai, interchangeable patches are affixed to the tongue. On the back, a stitched CNCPTS tricolour label discretely signs the sneakers off.
Lacoste x Concepts Storm 96
An audacious line
A textile capsule collection made up of iconic pieces completes the collection. Hoodies, T-shirts, bathing shorts, baseball caps and overwear shine light on the meeting of American streetwear and French elegance.
Reflective materials, pastel tones and iridescent co-branding give this collection a stylised language that makes all the difference. Designed for those in the know.
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