Lacoste at the Sonar Festival: a creative partnership
Celebrating its 90th anniversary - but also the 30th anniversary of the electronic music festival - Lacoste set up shop at Barcelona's Sonar for 3 days of surprises. And fashion.
To mark the anniversaries of the crocodile and of the electronic music festival, Lacoste designed a relaxation area for participants to refresh themselves and relax during the Sonar by day events. Along with other attractions.
Lacoste took over the venue with an exhibition of photos by the brand's collector and enthusiast Aleix Barau, in collaboration with Highxstar. Festival-goers were able to discover his creative work. Also on the agenda? Games, fluorescent tattoos, fun activities... all throughout the festival.
A fashion partnership
But the crocodile didn't stop there: for the 30th anniversary of Sonar, Lacoste designed a limited edition bag, 4,500 of which were available only at the festival. The brand also outfitted over fifty artists, including rap singer Dano and DJ Flaca, for their performances.