Lacoste at the Sonar Festival | LACOSTE
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June 20, 2023 – Events
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Lacoste at the Sonar Festival: a creative partnership

Lacoste stand at the Sonar 2023 festival

Celebrating its 90th anniversary - but also the 30th anniversary of the electronic music festival - Lacoste set up shop at Barcelona's Sonar for 3 days of surprises. And fashion.

———

Crocodile cooldown

To mark the anniversaries of the crocodile and of the electronic music festival, Lacoste designed a relaxation area for participants to refresh themselves and relax during the Sonar by day events. Along with other attractions.

Lacoste installation at the Sonar 2023 festival
The Sonar 2023 festival welcomes Lacoste
Photo of the Lacoste stand at the Sonar 2023 festival
Lacoste x Sonar festival

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Creative experiences

Lacoste took over the venue with an exhibition of photos by the brand's collector and enthusiast Aleix Barau, in collaboration with Highxstar. Festival-goers were able to discover his creative work. Also on the agenda? Games, fluorescent tattoos, fun activities... all throughout the festival.

———

A fashion partnership

But the crocodile didn't stop there: for the 30th anniversary of Sonar, Lacoste designed a limited edition bag, 4,500 of which were available only at the festival. The brand also outfitted over fifty artists, including rap singer Dano and DJ Flaca, for their performances.

Lacoste, partner of the Sonar 2023 festival
Lacoste stand at the Sonar 2023 festival
Lacoste exhibition at the 2023 Sonar festival
Sonar 2023 concert with Lacoste partnership
Lacoste bag at the Sonar 2023 Festival
Lacoste Photobooth at the Sonar 2023 Festival
Lacoste non-definitive tattoos at the Sonar 2023 Festival
Lacoste celebrates its 90th anniversary at the Sonar 2023 Festival
Lacoste Tattoos at the Sonar 2023 Festival

———

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