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February 13, 2024 – Events
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Lacoste Trancoso, Brazilian pop-up store

The village of Trancoso, a bohemian beach destination on the Bahian coast, welcomes Lacoste's new pop-up store.

A unique setting

A modern and cozy space to celebrate the rich heritage of regional craftsmanship, locally-crafted furniture to hightlight the Lacoste collection, a tropical atmosphere... No doubt, Lacoste's new pop-up store is located in Brazil, nestled in the quaint town of Trancoso.

Under the Brazilian sun

Music, sports, culture... Lacoste celebrates summer in the southern hemisphere with a series of unique events that showcase local artists and personalities. The meeting place? Lacoste Trancoso and its green and white surroundings, a cozy and exclusive pop-up store where tourists and village residents mingle harmoniously.

Tennis activities, and so much more

For two and a half months, Lacoste will be on Trancoso time, or maybe it's the other way round. Sports grounds renovation, tennis, beach tennis and golf lessons, gastronomic events, sunset sessions with DJs... here, the Brazilian summer beats to the rhythm of the crocodile.

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