Two Polo Shirts Designed by Members
For the first time ever, Lacoste unveils two polo shirts entirely designed by members of its membership programme as part of a co-creation challenge. Discover these standout pieces — and meet Marc and Giulio, the winners behind the designs.
Celebrating Members' Creativity
A first for the brand. Lacoste handed over the reins of its iconic polo shirt to its community members, who were more motivated than ever by the chance to completely reimagine their favourite piece – and see it brought to life.
To make it happen, Lacoste provided a co-creation tool where anything was possible: from choosing the model to designing bold patterns and graphics, each participant stepped into the role of creative director. The goal? To gather as many votes as possible – and win the heart of the Lacoste Creative Studio, led by Pelagia Kolotouros – for the chance to have their design produced and sold exclusively to members. Today, it’s a reality. Introducing the selected men’s and women’s polo shirts – a first for the iconic French fashion house.
Marc’s Men’s Polo Shirt
Evocative tennis-inspired prints, contrasting ribbed finishes, and an embroidered crocodile — Marc’s co-created Challenge polo shirt stood out with voters and captured the hearts of the Lacoste Creative Studio. The French winner tells us more:
"I never thought I’d win this challenge. For me, it was mainly about exploring the creation tool, seeing all the amazing options it offered, and just having fun by adding patterns that represent tennis... as if a match were being played right on the polo shirt. I’d seen some incredible designs on the platform and never imagined mine would be chosen. The idea that someone might actually buy a Lacoste polo shirt I co-created... it’s just incredible!"
“Being able to contribute, in my own way, to the creation process of an iconic piece in the men’s wardrobe gives me a real thrill and a sense of pride.” Marc, member since 2023
Giulio’s Women’s Polo Shirt
Ultra-contemporary with its straight, tailored waist and iconic two-tone green palette, Giulio’s co-created Challenge polo shirt for women reinterprets Lacoste’s signature style with a modern twist. Loved by both members and the Creative Studio, the Italian winner shares his thoughts:
"The co-creation platform was fantastic: it allowed me to turn an idea into a real product in record time and showed how each participant brought their own unique style. This polo shirt was born from the idea of combining Lacoste’s heritage, with its signature colour, and a modern cut. A simple, minimalist piece that’s wearable and will appeal to many. When I found out my polo shirt was chosen, I was really happy. But the greatest reward is seeing Lacoste bring my design to life. Knowing that people around the world might appreciate, buy, and wear my idea… it’s truly satisfying, especially because Lacoste has such a discerning audience."
“The greatest reward is seeing Lacoste bring my design to life.” Giulio, member since 2023
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