The crocodile puts on a show at the Fiesta del Tennis
For the first time in its history, Lacoste partners with the most unique Masters 1000 event: the Mutua Madrid Open. At this tennis tournament, nicknamed "the fiesta", the crocodile put on a real show of style.
Models or ball boys and girls?
The Mutua Madrid Open likes to do things a little differently, and the show spares no detail. The ball boys and girls? Obviously young teenagers, but also professional models who draw all the attention. And that's all the Crocodile needed to stand out. A unique ball boys & girls uniform along with a special 'finals day' outfit gave the clay court a real fashion show vibe.
In Lacoste style
The models blow the game wide open dressed in the most fashionable Lacoste pieces. Wearing matching outfits, the young men and women switch between polo shirts, sports bras, shorts, skirts, caps, socks and technical sneakers created for the game... all while moving the lines. Tennis traditions meet standout style.
Rendezvous at Club Lacoste
Ball boys and girls dressed in Lacoste, but also the linesmen, boutique, on-court logo, VIP section... Lacoste adds its touch to the Madrid party. Forever fashionable, the Club Lacoste private party is the highlight of the tournament. Celebrities, athletes, influencers and partners celebrated the Fiesta del Tennis under the banner of the crocodile.