Dive into a one-of-a-kind Lacoste pop-up store in Shanghai... and celebrate the summer.
'Pop' is for pop-up store
The Lacoste crocodile welcomes visitors with a summer twist. The reinterpreted crocodile stands at the entrance to the Shanghai pop-up store in celebration of 12 days of summer-style shopping and surprises. Lacoste's icon takes on a new look for the event: pixelated, with a duck-shaped inflatable ring and swimming goggles, he appears every now and then throughout the store, as part of a cheerfully quirky décor inspired by arcade gaming codes.
Welcome to an ephemeral boutique that gets you into the swing of summer. From 29th April to 10th May 2023, pool tiles, pastel colours and surfboards infuse this pop-up store with codes that will make you want to dive right in... and laugh out loud.
Summer Attitude and a wild success
With more than 8 million views on RED, one of China's most popular social networks, and already more than 4,000 users going there to post their summer looks, Lacoste's "Summer Attitude" pop-up store is quite the event.
What's on the agenda? A half-day launch for media and influencers, a slot machine to win goodies, a balloon stand, the "Café Lacoste" for refreshments... and above all the "Summer Attitude" collection.
Light clothing, swimwear, beach accessories: the pop-up store unveils all the summer essentials. With Lacoste style at its best and a playful decor, the exclusive "Summer Attitude" space is perfectly in tune with the codes of Shanghai's youth, whose influence shines brighter and further than ever.