Play Big, Lacoste's new campaign, takes on even greater meaning by turning one of the Seven Wonders of the world into an extraordinary playground. A host of brand ambassadors, celebrities, influencers and VIPs begin their magical evening at Club Lacoste and its activities at the heart of the Wall, organised into four platforms celebrating Chinese and French cultures. The five-hundred-year-old walls blend in perfectly with the crocodile décor. The interactive entertainment heralds a unique ceremony...

After taking a secret passage through the heart of the Wonder of the World, a tennis court emerges before the astonished guests. Once in the grandstand, a giant countdown is launched, a time portal is projected and the opening show begins, with an aerial tennis performance. To great acclaim, Novak Djokovic took to the stage to talk about Lacoste and his relationship with fashion and tennis, followed by Chinese star Wang Yibo. The two Lacoste ambassadors engaged in a ‘serve challenge’ before bringing the evening to a close. The rain added a magical atmosphere to the event. The after-party could begin.

At the cutting edge of innovation, this Lacoste event becomes part of the Great Wall's history with the installation of a tennis court for the first time thanks to the help of technology. To celebrate its ties with China through the presence of tennis, the brand synonymous with boldness and tenacity could not help but choose this unique monument to the world, an global reflection of the strength and will of the Chinese people. Play Big.