An exceptional flagship deserves an iconic address: 182 Regent Street. There, 900m2 express the entirety of Lacoste cultures, united around a wire crocodile that is reminiscent of a tennis court. Created by Japanese artist HAyU, the work illustrates the history of Lacoste in an avant-garde way and fits in perfectly with this cosmopolitan and inclusive flagship.

It is also an immersive space in which technology and London architecture blend perfectly. Tunnels with interactive screens and arches of light accompany visitors from all over the world for an experience that goes beyond the boundaries of shopping: the boutique is above all a space for encounters dedicated to bringing out the best in all styles.

The Regent Street flagship is the largest Lacoste boutique ever to open in the UK. Four thousand items available, including all the iconic items, an eye-catching Polo Wall, an incredible footwear area that will delight all sneakerheads, the Tennis Performance collection, Golf Performance collection and Fitness & Training collection, as well as services including My Lacoste - Customisation featuring a "Regent Street" badge, Best Customers and Personal Shopping... all the Lacoste experiences are on Regent Street.

"We are proud to open this new flagship on Regent Street, located in one of the most vibrant and cosmopolitan cities in the world" says Catherine Spindler, Deputy CEO of Lacoste. "Just as we did with Lacoste Arena in Paris, 182 Regent Street reflects our ambition to reinvent the customer experience, offering our communities unique experiences in exceptional and unifying locations."