For the launch of the tournament, Lacoste pulls out all the stops. The ultra hip UNKNWN concept store plays host to Club Lacoste, for the ultimate fashion sport experience at the heart of sporting events.

More fashionable than ever, the crème de la crème of fashion influencers, tennis opinion leaders and athletes alike, celebrate the Open's kick-off under the crocodile banner. Miami's communities connect to the tune of rap and reggaeton beats, where styles are expressed within a supercharged atmosphere and each participant captures the mood to better share it.

From the cocktail bar to the dance floor to the bubble pool, the heart of the crocodile beats to the rhythm of all the festive encounters. The most popular attraction of the evening? The radar, which allows you to calculate your serving speed, to hit the ball as fast as possible. And always in style.

Customisation, exclusive products: Lacoste brings the extraordinary into its pop-up boutique. Located at the heart of Miami's Hard Rock Stadium, it is set across two floors and features the great tennis classics in an elegant setting that bears the Club Lacoste colours.

Fashion Sport takes on its full meaning here. On top of the exclusive items that blend the crocodile with the Miami Open, is a My Lacoste - Customisation floor where a patch dedicated to the tournament can be embroidered on the piece of your choice.

During the fortnight, top clients, celebrities and personalities from the world of tennis meet at "Chez Simone", the Lacoste lodge named after Simone Thion de La Chaume, golf champion and wife of René Lacoste.

In addition to the hand-picked guests, six members of the UNDW3 community are fortunate enough to spend a day there. Unforgettable matches, a visit to the store, a Lacoste UNDW3 polo shirt embroidered with the Miami Open patch as a gift... 24 hours in Miami as a VIP? The crocodile makes it happen.

And on the court? The Lacoste team once again makes tennis history with tennis players as stylish as they are talented. Grégoire Barrère reaches the last 16 for the first time, and the legendary Daniil Medvedev wins the title. A 5th masters 1000 tournament won in style. A champion who, in the footsteps of René Lacoste, combines performance and elegance under the Miami sun...